Compare the promise with the reality
Start with the product listing, advert, quote, contract or messages that described what you expected. Then explain clearly how the item or service differed.
Screenshots are especially useful because online listings can change after purchase.
Evidence to include
Useful evidence includes the order confirmation, photos, screenshots of the listing, packaging labels, emails, chat messages and proof of payment. If you complained already, save that response too.
Refund Kit turns those details into a structured complaint draft and checklist.
What outcome to ask for
State whether you want a refund, replacement, repair, partial refund or formal response. Keep the wording factual and attach the evidence that supports your request.
Card-provider backup
If the retailer refuses or ignores you and you paid by card, you may be able to ask your provider what chargeback or Section 75 options apply.
Related Refund Kit guides
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